Brand management is about growing your brand through various marketing techniques that aim to increase brand awareness, which can lead to higher sales. Brands of all sizes benefit from brand management, but while their strategies may differ they all share the same goal – to increase revenue and stand out from competitors.
For entrepreneurs looking to start a new business or for business-owners looking to re-brand one of the most important but often overlooked things to consider is signage, and signage maintenance
Signage is crucial for creating brand awareness and enforcing your brand identity in the public’s eye.
If you’re in the beginning stages of starting up your business, you will need to think about how you’re going to get your name out there and become recognisable alongside your competitors. The key is to start subtly marketing consumers before your service or product has fully launched. This way, prospective customers will pick up on subliminal signals, and so each time they are presented with that same brand logo, it will register as a trusted brand in their mind.
A great way to initially advertise is by utilising everyday signage like pull-up banner signs, poster frames and portable extension stands. By placing them strategically around buildings or in cities, your brand’s identity will begin to resonate with consumers and it will create a lasting impression.
The type of signage you should invest in is completely dependent on the brand you’re marketing. For example, if you are opening a store, a building sign clearly printed with your brand’s logo should be fixed to the front of your store. However, if you have a hotel, you might consider totem signage or pylon signage to mark the entrance and make is visible at night.
Your business might be a restaurant located just off a busy road and you know that people driving past can see it in the distance, you should opt for a lightbox sign that will catch their attention and give them a quick indication of who you are and what you have to offer.
The type of signage depends on your brand, location and intention, but there shouldn’t be any expense spared on the quality of signage you invest in. By improving the aesthetic value of your brand, you will improve your business’s overall value.
Additionally, if you’re looking to make more noise, enter the big leagues and invest in digital signage such as information boards and interactive digital kiosks.
Another option is vehicle signage and wraps, which is perfect for smaller companies, e.g. estate agents, plumbing companies or wine sellers. If cars with your brand logo are driving around, they will reach more people and have a greater impact on your brand awareness.
The possibilities for brand signage are endless, but the important thing to remember is to utilize them as much as you can for the benefit of marketing your brand.
If you’re looking for a signage company that can cater to all your needs – from digital signage to everyday signage – Kingman Visual are the signage experts you can trust. We know just how important marketing a business is and we will ensure to design a suitable signage solution to best suit your branding needs.
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Check out some examples of these sign types in the gallery below.