Totem signs refer to free-standing signage, that is the smaller brother of the pylon sign which is normally very large.
All totem signs must include adequate structure to ensure stability and safety to the public. These designs often include illuminated features and/or 3D sign elements. A nice feature to ensure your sign has a point of difference is to include negative details in the manufacturing method. This is often inexpensive but will make your sign stand out from the crowd.
Lift your visual communications further by including interactive screens that provide information and wayfinding for your visitors.