Chicken Treat’s Rebrand and New Signage Rollout

Kingman were awarded the signage contract to rebrand all Chicken Treat outlets across Western Australia. The signage rebrand began in late Dec 2020. With over 50 Stores to refresh with these stunning new signs across WA, the team at Kingman have been very busy fabricating, and coordinating the installation of all these new signs for over two years!


The signage Kingman have provided has revitalised Chicken Treat. The quality and the way they are manufactured is amazing.

Mimma Battista, Chief Executive Officer at Chicken Treat.

To read more on this epic project check out our Case Study below.

The video below is just a little sneak peak to the incredible detail and mastery that goes into designing, manufacturing and installing these Chicken Treat signs for their outlets around Western Australia. To give an impression of the scale of a project like this, each outlet, has on average 4 roof signs, a pylon sign AND directional signage…. That’s a lot of signs!

As you watch have a think… how many of you actually stop and think about how the sign you’re looking at gets to where it is? For many of you, probably not! For us, it’s an obsession.

Chicken Treats new signage has been a core component of their rebrand success. Their state-wide rebrand has majorly changed the look and feel of the Chicken Treat brand. The team at Chicken Treats head office have already noticed an increase in revenue and Kingman are proud to have made a contribution to this successful rebrand by the clever folks at Craveable Brands.


Kingman have been upgrading the signage in 37 Chicken Treat stores to date. Some of these stores are complete, and some are currently in production. With over 50 stores across W.A, and 15 more planned, we still have a way to go!

To discover the rest of our Quick Service Restaurant Portfolio, and other industries alike, click the link below. 

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