Red Rooster’s Rebrand and National Signage Rollout

Since 2021, Kingman have been a part of Red Rooster’s National Brand Rollout. Our team have been busy working hard to accommodate the huge task of a state wide rebrand of all Red Rooster outlets. Collaborating closely with Craveable Brands, we estimate that during the process of this entire project the Kingman factory will see a steady stream of no less than 60 Red Rooster pylons moving out of our factory and installed at stores around WA.



Partnering with Kingman as our signage supplier during the Red Rooster brand transformation was the best decision we could’ve made. The quality of both their products and services are top-notch and they helped us drive our signage overhaul with ease.”

Krystal Penny, Project Manager at Craveable Brands

To read more on this epic project check out our Case Study below.

The video below is just a little sneak peak to the incredible detail and mastery that goes into designing, manufacturing and installing these Red Rooster signs for their outlets around Western Australia. To give an impression of the scale of a project like this, each outlet, has on average 4 roof signs, a pylon sign AND directional signage…. That’s a lot of signs!


As you watch have a think… how many of you actually stop and think about how the sign you’re looking at gets to where it is? For many of you, probably not! For us, it’s our bread and butter.

With more than 65 outlets across WA this rebrand and signage upgrade is one to be admired. The company’s new look is fresh modern and exciting and includes, internal and external signage, drive through signage and a variety of different sizes and styles in pylon signs.


No two stores are the same in terms of both size and available advertising space, meaning the fit out varies per outlet. Baldivis for example, is one of the largest Red Roosters, and has a unique long exterior wall fitted with Graphic panels that have been digitally printed. No matter where you visit though, it’s safe to say both the interior and exterior of Red Rooster is stacked out with signage.


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